Webloyalty study suggests that Britain is a nation of bargain hunters
This primary research by Webloyalty reveals that Britons are becoming more conscious about how much money they spend on holidays and leisure activitiesitems.
Key findings from the Webloyalty study into travel & leisure habits
• 35% of Britons will not be taking a summer holiday this year
• 1 in 5 Britons will be spending their holidays in the UK rather than abroad
• 30% of Britons regularly look for voucher codes in order to get the best deal
Travel booking migrates online
The Webloyalty report shows that more and more of us are choosing to research holidays online, rather than seeking the assistance of a travel agent. It is also reported that despite this, 20% of us still book our holidays through an agent.
By Ina K.
Uk photo: Akiko Morita
