So you wanna be a travel blogger?
There are hundreds of bloggers out there sharing their global adventures with the world, and even more people are reading them!
Whether you’re looking to profit from your endeavour or are simply writing for the love of it, this article shares just three tips that will help you reel in readers and maximise your reach.
Share your knowledge!
For many readers, travel blogs are a way to live vicariously through the adventures of other travellers.
But generally, these readers are looking for tips on top travel spots, such as where to visit and what to do.
Listicles are a great way to share this knowledge with your readers – titles like ‘Top 10 Things To Do In New York’ or ‘5 Best Places to Eat in Paris’ are ideal to reel them in.
Keep writing – even when you’re not travelling
Even the most seasoned traveller has to stay home every once in a while – this year more than ever.
This downtime may lack blogging inspiration, but consider it your chance to get creative!
If you’re stuck at home with no new adventures to write about, consider a reflection piece on your favourite trips. Or alternatively, why not write about the next trip you’re planning, or put together a listicle of the next places on your bucket list?
Follow other bloggers
All writers should make a habit of reading. But it’s especially important to read the work of those writing similar content to their own.
This isn’t to say you should copy from anyone else, but you can absolutely take influence from other travel writers.
Take particular note of they engage with their readers – think about the questions they’re asking, or how they reply to comments.
Engage with your audience
Readers looking for advice on where to stay in Naples, for instance, might stumble onto an individual article of yours from Google searches or social media.
But in order to keep them coming back, you need to build connections that inspire them to engage with your content and your brand.
Social media is a great way to do this, and Instagram in particular is a travel bloggers gift. Picturesque scenes from your travels, captions with questions that inspire your readers to share their experiences and thoughts with you all build relationships that lead to a solid readership.
This is something that most bloggers shy away from, and if you’re just sharing your adventures for fun then you probably don’t need to do this.
But a little marketing magic can be the difference between a casual hobby and a blogging career that funds your next trip.
Maratopia Digital Marketing can help when it comes to creating a digital marketing campaign which reflects your brand and maximises your reach.
Many writers can and do make a full-time living from blogging, but those that are serious about doing so need to know how to do it and who can help. Hopefully, these tips give some insight on how to turn your blog into a dream job!